To launch GE’s new smart lightbulb, we teamed up with Tim & Eric to create a mock infomercial starring Jeff Goldblum. Within three days of airing, GE sold out of 6 months worth of inventory at HomeDepot.com. The film quickly went viral, getting over 1.36 billion media impressions around the world.

For this Kickstart campaign, we teamed up with Kevin Hart as part of a multi-channel campaign of TV, digital an social, called “Give Your Head a Mtn Dew Kickstart”. We produced three 15-second TV spots that take you inside Kevin Hart’s head to experience what he’s thinking as he “pumps up” by drinking a Mtn Dew Kickstart. We also got ‘Mean’ Gene Okerlund to play off of Hart in the “Wrestling” spot, to interview him while channeling his inner wrestling persona.

With a goal of motivating more than one million young people to take action on climate change, Defend Our Future launched a short film at the event demonstrating the power of individual action to address climate change. #IWILLNOTWAIT, shows the importance of individuals taking action in the fight against climate change, instead of waiting for others to act first.

For this Super Bowl spot, we feature Jennifer Hudson performing alongside Five real "dreamers," we found that include a paralegal, a human resources manager and substitute teacher, an entertainer and teaching artist to make their Dreams come true. This ad was dedicated to inspire others to pursue their dreams.

WeChooseTheMoon.org is an interactive re-creation of the Apollo 11 mission to the moon. The 4-day mission features live audio that I was able to get from NASA. As well as footage and photographs from both NASA and JFK Library archives. I was also able to obtain the full transcripts from the Moon mission allowing us to tweet real dialogue over twitter in real time during the 3D live event. As of today, the site is still active, allowing viewers to re-live the experience at their own pace.

We Choose The Moon was the most awarded campaign worldwide in 2010, taking 43 international honors for websites, live events and digital design, including FWA Site of the Year.

For Autism Awareness Month, we launched an unique advertising experience that uses four separate :15 commercials that ran back to back to tell one story on CNN. When viewed separately each spot tells its own message true to that brand but when viewed back to back it tells one story of how early diagnosis can make a “LifeTime of Difference” by watching the same family grow throughout the individual :15s with the payoff message at the end. On YouTube, we included extra content to demonstrate the proof behind our message.

For this campaign Left Twix conducted Left Twix Taste Tests and Right Twix conducted Right Twix Taste Challenges. For this initiative, America Picks the Twix they like better. For this production, went to various places around NY to conduct these live tests. The social/mobile experience allowed fans to take the tests online themselves and vote.

We brought ahoy! to life in these TV spots featuring the mischievous cookie characters. We created vines hashtagged #ittakesahoy encouraged social followers to create their own mischief.

Press: Archive, New York Times, Adweek, Fast Company, Today